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5 Things To Consider For Effective Business Flyers

  • By Eliza Smuel
  • 20 Mar, 2017
Flyer Printing Dubai

In the current times of effective marketing, businesses don’t rely on one or two methods of promoting themselves. The conventional and commonly used practices of promotion and advertising are

Types of advertising mediums:-

  • Print media
  • Electronic media
  • Social media
  • Direct marketing
  • Business cards
  • Brochures and catalogues
  • Large and small signboards
  • Flyers (handouts) and posters, etc.
Usage of handouts for publicity is very common and saves companies a lot of money but one thing that makes them effective and useful is their proper and professional designing.

Characteristics:-

Some important characteristics that need to be fulfilled are

Flyer Printing Dubai

Should be concise and to the point:-

A handout is normally distributed outdoors in streets and shops etc. it isn’t big in size and normally contains a brief message about the company, product, sale or any event. Due to it being small the message needs to be concise and to the point. Basic purpose of flyer printing Dubai is to give a direct message that can be scanned quickly by public.

Stay simple to look beautiful:-

The layout should be in Z pattern using easy to understand language. Ensure that the language is about the product/service. Nothing extra! The Z pattern means the persons starts reading from the top left corner and finishes at the bottom right with the important information placed in the start at top left hand. 

Use white space to be affective:-

White space between the text is quite significant. A handout with too much text is a No! Considering the small size of handout it is important that the design is such which catches the attention of reader straight away and he/she is able to see the most relevant info first. Effective usage of white space will convey the message in an impactful way.

Use right font to increase readability:-

Clarity and legibility are two important characteristics that enhance the importance of handouts. Although, you can use any font that you like but serif font is the mostly used as it attracts the reader. Most important info and details need to be in bigger, bolder fonts and can be underlined also.

Include contact details:-

Handouts must contain contact details and name. Distributing a well-designed handout won’t give you any benefits if the customer is unable to reach or contact you. This is considered a big mistake and the reader will not pay any attention to the message, and this mistake will also give the impression of unprofessionalism.

Another important characteristic of Flyer Printing Dubai is that should be free from spelling and grammar mistakes. These mistakes are surely going to confuse the reader and he/she won’t take it seriously. These are not the kind of mistakes any business wants.

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