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5 Things To Consider For Effective Business Flyers

  • By Eliza Smuel
  • 20 Mar, 2017
Flyer Printing Dubai

In the current times of effective marketing, businesses don’t rely on one or two methods of promoting themselves. The conventional and commonly used practices of promotion and advertising are

Types of advertising mediums:-

  • Print media
  • Electronic media
  • Social media
  • Direct marketing
  • Business cards
  • Brochures and catalogues
  • Large and small signboards
  • Flyers (handouts) and posters, etc.
Usage of handouts for publicity is very common and saves companies a lot of money but one thing that makes them effective and useful is their proper and professional designing.


Some important characteristics that need to be fulfilled are

Flyer Printing Dubai

Should be concise and to the point:-

A handout is normally distributed outdoors in streets and shops etc. it isn’t big in size and normally contains a brief message about the company, product, sale or any event. Due to it being small the message needs to be concise and to the point. Basic purpose of flyer printing Dubai is to give a direct message that can be scanned quickly by public.

Stay simple to look beautiful:-

The layout should be in Z pattern using easy to understand language. Ensure that the language is about the product/service. Nothing extra! The Z pattern means the persons starts reading from the top left corner and finishes at the bottom right with the important information placed in the start at top left hand. 

Use white space to be affective:-

White space between the text is quite significant. A handout with too much text is a No! Considering the small size of handout it is important that the design is such which catches the attention of reader straight away and he/she is able to see the most relevant info first. Effective usage of white space will convey the message in an impactful way.

Use right font to increase readability:-

Clarity and legibility are two important characteristics that enhance the importance of handouts. Although, you can use any font that you like but serif font is the mostly used as it attracts the reader. Most important info and details need to be in bigger, bolder fonts and can be underlined also.

Include contact details:-

Handouts must contain contact details and name. Distributing a well-designed handout won’t give you any benefits if the customer is unable to reach or contact you. This is considered a big mistake and the reader will not pay any attention to the message, and this mistake will also give the impression of unprofessionalism.

Another important characteristic of Flyer Printing Dubai is that should be free from spelling and grammar mistakes. These mistakes are surely going to confuse the reader and he/she won’t take it seriously. These are not the kind of mistakes any business wants.

By Eliza Smuel 18 Oct, 2017

The product manufacturing companies highly rely on packaging these days. Without it, they couldn’t really succeed in the market in this era. Because all their competitors around the market, usually use packaging to a great benefit. So, they also need to be up to the mark to compete them effectively.

Everyone among the manufacturing companies in the market, use packaging differently to achieve their own goals and provide value to the customers at the same time. Along that one of the most important things to keep in consideration is the shelf value.

You can find many packaging companies in Dubai . But, is a packaging approach, providing you shelf value as well? Before packing a product in some sort of packs, you should ensure to keep following aspect in consideration to make a product stand out on the shelf.

By Eliza Smuel 16 Aug, 2017

What packaging methodology are you utilizing for the product? Is it offering better visibility? The choice of packaging also improves the hygiene of the product. This reason is good enough to wisely select packaging material. Food companies need the most optimal solution. Experts have designed customized packages to positively impact the shelf life of the product. The waste can be reduced.

By Eliza Smuel 25 May, 2017
Every successful business and manager sees an opportunity in ever thing and they actually utilize the opportunity to their benefit. One thing in this domain is the business stationery that involves business cards, envelop, letterhead, notepad, compliment card and files, etc. 
By Eliza Smuel 16 May, 2017

The companies most often use the online method for the purpose of marketing. All the old marketing methods have faded away a little in front of them. This fade-ness is because of the excessive use of the online marketing tools, such as ad banners, videos and many other things.

When we talk about the traditional old printed marketing techniques, they are still in present in the market. Many businesses still use them, but they are those who are medium or small sized firms. That’s why, their use doesn’t seem too significant.

Out of all the tradition printed marketing techniques, brochures are the most commonly used and liked ones. For brochure printing Dubai is a well-known place surely. You would find numerous printing press out there for that reason.
By Eliza Smuel 04 May, 2017

Food has great importance in our lives. It is very important to protect the eatable items. The food packaging companies offer the services like protection plus transportation. There are many advantages of it; some of them are given as follows.

By Eliza Smuel 20 Apr, 2017

Due to the up rise in the electronic and digital formats the lithographic fields has shown a bit of downwards trend as it’s a bit difficult for the traditional world to cope with the modern times. It may soon be integrated in the modern world.

The lithographic industry still has something left in it, the reason is that people will continuously need junk mail, printouts, and legal documentation. The field of lithography has its own value all over the globe.

By Eliza Smuel 04 Apr, 2017

So, you are the next one who is fed up with the world of slow processes that cause delays. You have now two options available to you, one you may join the club of mourners or alternatively you may look for the latest trends and act accordingly.

Many business owners in Dubai initially opt for print solutions with an in-house approach but soon they figure it out that the idea they opted for is turning out to be very expensive and time consuming and this is where they start panicking.

They realize the worth of a good partner in the form of a service provider in the domain of printers in Dubai . It is pretty much possible that one may get trapped again if one has little or no knowledge about the latest trends.

One must therefore bear in mind the following trends that are believed to be dominating the Dubai markets during 2017 and beyond:

By Eliza Smuel 27 Mar, 2017
This will presumably be one of the difficult jobs you've associated with getting your brand to market. More particularly, promotional design can produce trial purchases and boost purchase frequency. This can promulgate product changes more efficiently than other marketing communications techniques.
By Eliza Smuel 20 Mar, 2017

In the current times of effective marketing, businesses don’t rely on one or two methods of promoting themselves. The conventional and commonly used practices of promotion and advertising are

By Eliza Smuel 10 Mar, 2017

An outcome of a survey in 2015 show that digital prints rate 13.9% of the whole printed packaging value for only 2.5% of the total world volume while the rate was expected to be 17.4% and 3.4% for all the printing packages volume.

The prediction and estimation mostly base on the advantages that the digital print technology is offering in competition with offset printing. Initial drivers used for colour digital printing solutions were for low cost, quick turnaround and short runs. But as long new companies stay working on the same technology, new business models and applications were developed for supporting the same idea with new features.

Following three key factors will determine the future of digital and offset printing in 2020. 
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