In the current times of effective marketing, businesses don’t
rely on one or two methods of promoting themselves. The conventional and
commonly used practices of promotion and advertising are
- Print
media
- Electronic
media
- Social
media
- Direct
marketing
- Business
cards
- Brochures
and catalogues
- Large and
small signboards
- Flyers
(handouts) and posters, etc.
Usage of handouts for publicity is very common and saves companies a lot
of money but one thing that makes them effective and useful is their proper and
professional designing.
Some important characteristics that need to be fulfilled are
A handout is normally distributed outdoors in streets and shops etc. it isn’t big in size and normally contains a brief message about the company, product, sale or any event. Due to it being small the message needs to be concise and to the point. Basic purpose of
flyer printing Dubai
is to give a direct message that can be scanned quickly by public.
The layout should be in Z pattern using easy to understand language. Ensure
that the language is about the product/service. Nothing extra! The Z pattern
means the persons starts reading from the top left corner and finishes at the
bottom right with the important information placed in the start at top left
hand.
White space between the text is quite significant. A handout with too
much text is a No! Considering the small size of handout it is important that
the design is such which catches the attention of reader straight away and
he/she is able to see the most relevant info first. Effective usage of white
space will convey the message in an impactful way.
Clarity and legibility are two important characteristics that
enhance the importance of handouts. Although, you can use any font that you like
but serif font is the mostly used as it attracts the reader. Most important
info and details need to be in bigger, bolder fonts and can be underlined also.
Handouts must contain contact details and name. Distributing
a well-designed handout won’t give you any benefits if the customer is unable
to reach or contact you. This is considered a big mistake and the reader will
not pay any attention to the message, and this mistake will also give the
impression of unprofessionalism.
Another important characteristic of Flyer Printing Dubai is
that should be free from spelling and grammar mistakes. These mistakes are
surely going to confuse the reader and he/she won’t take it seriously. These
are not the kind of mistakes any business wants.